Illustration, Drawing, 3D, Content
Tools
Illustrator, Photoshop, Cinema4D
All sort of illustrations, created for the Algolia blog. Most of them are illustrating techy/nerdy subjects, and that’s the kind of vibe I wanted to find in those illus.
Tiphaine and Sebastien, who were senior brand designers when I joined the team, defined the foundations of the artistic direction. Then we made it evolve together, sync with the global branding of Algolia.
Tech vibe
The articles are mostly targeting a tech audience, that’s why the illustrations are also taking this creative axis.
Consistent with the brand
The palette used for those illustrations is the same we use on all the marketing collaterals, making the whole thing consistent. It allows us to be stronger, with a perception we speak with only one united voice.
20
blog post illustrations created