Website, Homepage, Web Design, Illustration.
I had the chance to work closely with Pennylane’s marketing team, in order to refresh their home page to better match their business shift. Pennylane is an accountant company, that recently switched to a more Saas approach.
In addition to working on the new colors and marketing collaterals, my biggest piece of work was to redesign the homepage, hand in hand with a copywriter to capture the mission of the company. There was also a significant work on the illustrations, with a focus on showing the UI of the actual product while simplifying it to make the comprehension easier.