Illustration, Motion Design, Storyboard
After Effects, Illustrator, Figma
This advertising video was made in collaboration with the Pretto team. We defined together the scope of the project, and the best way to convey the message. We wanted something impactful and dynamic, in order to work well with the format of an ad. I followed the script we defined together, recreated and animated some UI elements of their product, and focused on the rythme of the video.
In the end, we get a pretty concise still impactful video, that is fully adjustable and flexible for any other needs. The identity of the brand is present in the video, and the message is straight to the point.