Pennylane Website
I collaborated closely with Pennylane’s marketing team to refresh their homepage, aligning it with their shift towards a SaaS model. Pennylane, originally an accounting company, needed a revamped online presence to reflect this change. My role involved updating the color scheme and creating new marketing collaterals. The primary focus was redesigning the homepage in partnership with a copywriter to accurately convey the company's mission. Additionally, I worked extensively on illustrations, simplifying the UI of their product to enhance user comprehension and engagement.
Year
2021
Client
Pennylane
Tools
Figma, Illustrator
Pennylane Website
I collaborated closely with Pennylane’s marketing team to refresh their homepage, aligning it with their shift towards a SaaS model. Pennylane, originally an accounting company, needed a revamped online presence to reflect this change. My role involved updating the color scheme and creating new marketing collaterals. The primary focus was redesigning the homepage in partnership with a copywriter to accurately convey the company's mission. Additionally, I worked extensively on illustrations, simplifying the UI of their product to enhance user comprehension and engagement.
Year
2021
Client
Pennylane
Tools
Figma, Illustrator
Pennylane Website
I collaborated closely with Pennylane’s marketing team to refresh their homepage, aligning it with their shift towards a SaaS model. Pennylane, originally an accounting company, needed a revamped online presence to reflect this change. My role involved updating the color scheme and creating new marketing collaterals. The primary focus was redesigning the homepage in partnership with a copywriter to accurately convey the company's mission. Additionally, I worked extensively on illustrations, simplifying the UI of their product to enhance user comprehension and engagement.
Year
2021
Client
Pennylane
Tools
Figma, Illustrator
























Tom Souverain
Copyright © 2025. All rights reserved.
Tom Souverain
Copyright © 2025. All rights reserved.
Tom Souverain
Copyright © 2025. All rights reserved.