Pennylane Website

I collaborated closely with Pennylane’s marketing team to refresh their homepage, aligning it with their shift towards a SaaS model. Pennylane, originally an accounting company, needed a revamped online presence to reflect this change. My role involved updating the color scheme and creating new marketing collaterals. The primary focus was redesigning the homepage in partnership with a copywriter to accurately convey the company's mission. Additionally, I worked extensively on illustrations, simplifying the UI of their product to enhance user comprehension and engagement.

Year

2021

Client

Pennylane

Tools

Figma, Illustrator

Pennylane Website

I collaborated closely with Pennylane’s marketing team to refresh their homepage, aligning it with their shift towards a SaaS model. Pennylane, originally an accounting company, needed a revamped online presence to reflect this change. My role involved updating the color scheme and creating new marketing collaterals. The primary focus was redesigning the homepage in partnership with a copywriter to accurately convey the company's mission. Additionally, I worked extensively on illustrations, simplifying the UI of their product to enhance user comprehension and engagement.

Year

2021

Client

Pennylane

Tools

Figma, Illustrator

Pennylane Website

I collaborated closely with Pennylane’s marketing team to refresh their homepage, aligning it with their shift towards a SaaS model. Pennylane, originally an accounting company, needed a revamped online presence to reflect this change. My role involved updating the color scheme and creating new marketing collaterals. The primary focus was redesigning the homepage in partnership with a copywriter to accurately convey the company's mission. Additionally, I worked extensively on illustrations, simplifying the UI of their product to enhance user comprehension and engagement.

Year

2021

Client

Pennylane

Tools

Figma, Illustrator

Tom Souverain

Copyright © 2025. All rights reserved.

Tom Souverain

Copyright © 2025. All rights reserved.

Tom Souverain

Copyright © 2025. All rights reserved.

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